How to use TikTok for music promotion?

In the music industry, promotion plays an important role in the success of artists. In recent years,TikTokis gaining attention as a new music promotion tool. Knowledge of rights management is also essential. In this article, we will explain how to use TikTok for music promotion and the basics of music rights.

TikTok Effects of Music Promotion

TikTok is used by many artists as a platform for sharing short video content. The main benefits of promoting music on TikTok are:

• Reach a wide range of users: TikTok can reach a wide range of users from young to middle-aged.
• Viral effect: Interesting short videos are shared explosively, increasing recognition at once.
• Targeted marketing: Use the right hashtags and challenges to reach your target audience.

Specific methods of promotion

TikTok are some specific ways to promote your music.

1. Create an original rap video

TikTok, original music videos and rap videos get a lot of attention. Create a video with your own music as a promotion for a new song or album.

2. Use the Hashtag Challenge

Join the popular hashtag challenge or create your own and spread it. By utilizing hashtags, it becomes easier to be viewed by many users.

3. Collaboration with influencers

TikTok influencers make it easier to reach their followers. As popular influencers use your music, recognition will increase rapidly.

Music Rights and Promotions

When promoting music, you also need to understand rights management. Failure to properly manage rights can lead to legal issues.

What is copyright?

Copyright refers to the legal protection of created musical works. By holding a copyright, you can prevent others from using the work without permission. When using music, you need to obtain appropriate permission from the copyright holder.

Distribution and rights management

When distributing music, different distribution platforms require different rights management. For example,SoundOnMusic distribution platforms like this allow you to distribute your music with proper rights management. It is important for artists themselves to understand rights management and take appropriate steps.

TikTok Music Promotion Success Stories

TikTok examples of successful music promotions.

Case 1: Lil Nas X

Lil Nas X, known for his "Old Town Road," became famous for his viral effect on TikTok, when he posted a meme video using his song that exploded and became a success.

Case 2: Charlie Puth

Charlie Puth made headlines for sharing the process of making his song "Light Switch" in real time on TikTok. He succeeded by promoting the song while interacting directly with fans.

Summary

TikTok-based music promotion can be done efficiently and effectively. However, proper knowledge and management of music rights are also important when promoting. Let's aim for success as an artist by promoting your music effectively and thoroughly managing rights.