How to Become a Music Industry Manager?

Becoming a music industry manager can be both exciting and challenging. As a liaison between artists and the industry, a manager's role is crucial for the success of their clients. Let's delve into the steps involved on this career path and explore level music distribution for aspiring managers.

1. Understand the Role

The first step in becoming a music industry manager is to understand what the role entails. Managers oversee the day-to-day career of musical artists, acting as their business partners and helping them navigate the music industry. Responsibilities include booking gigs, handling promotion, managing finances, making marketing plans, and often negotiating contracts.

2. Gain Relevant Education and Experience

While there is no strict educational requirement to become a music manager, having a background in music business, marketing, or management can be advantageous. Many universities offer music business programs that cover areas such as music law, marketing, and finance which are critical skills for a manager. Seeking internships with record labels, PR firms, or with established managers can provide hands-on experience and insights into the industry.

3. Build Your Network

Networking is key in the music industry. Building relationships with industry professionals, such as artists, producers, promoters, and other managers, can open doors and present opportunities. Attend music industry conferences, gigs, and networking events to meet people and build your contacts. Online networking through platforms like LinkedIn can also be beneficial.

4. Develop Business Skills

A successful music manager needs to have a solid grasp of business skills including contract negotiation, financial planning, marketing, and strategic planning. These skills help in running the business side of an artist’s career smoothly. Taking courses in these areas or pursuing certifications can enhance your competence.

5. Gain Industry Knowledge

Staying updated with the latest trends, technologies, and practices in the music industry is essential. Industry knowledge helps managers make informed decisions and provide valuable advice to their clients. Subscribe to music industry journals, websites, and participate in workshops to keep abreast of the industry developments.

6. Create a Business Plan

Like any business, having a well-thought-out business plan is crucial for a music manager. Your business plan should include your career goals, the type of clients you want to manage, marketing strategies, and financial projections. It serves as a roadmap and helps in staying focused and organized.

7. Promote Yourself

Start by building a strong online presence. Create a professional website showcasing your services, successes, and testimonials from clients. Utilize social media platforms to promote yourself and connect with potential clients and industry professionals. Offering free workshops or seminars can also help in gaining visibility and establishing credibility.

Understanding Level Music Distribution

In addition to managing an artist, understanding music distribution is paramount. Music distribution is the process of getting an artist's music into the hands of listeners. This involves digital distribution platforms, physical copies, and placements in media.

What is Level Music Distribution?

Level music distribution refers to the different tiers or levels at which music is distributed. This ranges from independent artists using platforms like SoundOn to distribute their music, to major artists being backed by big record labels. Each level of distribution has its own set of benefits and challenges.

Tier 1: Independent Distribution

Many independent artists start by using distribution platforms like SoundOn, which provide tools to distribute music globally, gain insights, and promote their music. These platforms are user-friendly and affordable, making them ideal for emerging artists and managers looking to establish their presence in the industry.

Tier 2: Mid-Level Distribution

At this level, artists may work with mid-sized labels or distributors that have more resources and industry connections. This can include focused marketing strategies, potential for better streaming playlist placements, and often more hands-on support.

Tier 3: Major Distribution

Major labels offer the most extensive resources, including large-scale marketing campaigns, radio promotion, and access to a vast network of industry professionals. However, this level is often challenging to reach without significant prior success or connections in the industry.

How to Navigate Music Distribution as a Manager

Understanding which level of music distribution suits your artist is crucial. For new and emerging artists, starting at the independent level with platforms like SoundOn can provide flexibility and valuable learning experiences. As the artist grows, exploring partnerships with mid-level distributors can help increase reach and exposure.

Moreover, staying informed about evolving distribution strategies, keeping track of streams, managing royalties, and understanding the legal aspects of distribution are essential to efficiently support your artists' career aspirations.

Conclusion

Becoming a music industry manager involves a combination of education, experience, networking, and continuous learning. Understanding the intricacies of level music distribution can further complement your managerial skills, ensuring you can provide comprehensive support to your artists. With dedication, perseverance, and passion, you can build a successful career in managing musical talents.

Ready to start your journey? Sign up on SoundOn today and take the first step in shaping the next big name in music!