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Artist ForumnavigationWhat’s the Best Way to Distribute Music?

What’s the Best Way to Distribute Music?

As an artist, getting your music heard is the ultimate goal. With the rise of digital streaming platforms, it has become easier than ever to share your tracks with fans worldwide. But, how do you find the best way to distribute your music? Let’s explore the options and see how an all-in-one platform like SoundOn provides a powerful solution.

Understanding Music Distribution

Music distribution is the process of making your music available on various platforms where listeners can stream, download, or purchase it. Popular platforms include Spotify, Apple Music, Deezer, and especially TikTok. Digital distributors act as the bridge, ensuring your music reaches these platforms smoothly and efficiently.

Music distribution platforms illustration

The Old Approach: Single-Platform Uploads

Many independent artists start by uploading their music to a single platform like SoundCloud. While its user-friendly interface and large community are great for getting started, distributing music solely on one platform can severely limit your reach. Today’s music fans use a variety of streaming services, and you need to be where they are.

Why Comprehensive Distribution is Essential

To truly connect with a global audience, you need a comprehensive distribution strategy. By partnering with a service that delivers your music to all major Digital Service Providers (DSPs) simultaneously—like Spotify, Apple Music, and TikTok—you maximize your potential for discovery, streams, and building a sustainable career.

The SoundOn Advantage

This is where SoundOn, TikTok's official music marketing and distribution platform, changes the game for independent artists. It’s designed not just to distribute your music, but to help it succeed:

  • Seamless TikTok & CapCut Integration: As TikTok’s official partner, SoundOn gets your music on the platform where trends are born. Your tracks become available in TikTok's music library and CapCut's video editor, maximizing your chances of going viral.
  • 100% Ownership and Control: You retain full 100% ownership and all rights to your music. SoundOn empowers you, it doesn't take control.
  • Maximize Your Earnings: Keep 100% of your royalties from TikTok, CapCut, and Resso. SoundOn also offers competitive royalty rates from other major streaming platforms, all without any upfront distribution fees.
  • Global Distribution Network: Beyond TikTok, SoundOn delivers your music to all major global platforms, including Spotify, Apple Music, Instagram, and more, ensuring you reach fans wherever they listen.
  • Exclusive Promotional Tools: Gain access to a suite of marketing features, including the opportunity to be featured in TikTok's official playlists and promotional support from the SoundOn team.

Steps to Distribute Your Music with SoundOn

Ready to launch your music? Here’s a simple roadmap for effective distribution:

  1. Sign up for SoundOn: For artists focused on growth and viral potential, a platform like SoundOn is the clear choice due to its direct TikTok integration and fee-free model.
  2. Prepare Your Assets: Ensure you have a high-quality audio file (WAV format is best) and compelling cover art that meets platform specifications.
  3. Upload and Add Metadata: Fill in all the details accurately, including artist names, track title, genre, and release date. This is crucial for getting discovered.
  4. Submit and Promote: Once your music is live, use SoundOn’s promotional tools and share your track across all your social media channels to drive initial streams.
  5. Engage with Your Audience: Respond to comments, thank fans for sharing, and encourage them to use your sound in their own videos on TikTok.

Conclusion

Choosing the right distribution partner is one of the most important decisions in your music career. A comprehensive service like SoundOn offers the tools, reach, and ownership structure essential for modern artists to thrive. It’s not just about getting your music out there; it's about giving it the best possible chance to be heard, shared, and loved by millions.

Don't just upload your music—launch it. Sign up for SoundOn for free and take control of your music career today!

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