How to start a record label in 2025?

The world of music is constantly evolving, and in 2025, opportunities for music entrepreneurs are more promising than ever. If you're thinking abouthow to start a record labelit is essential to understand not only the creation process, but also how thedigital music distributionhas become the engine of success. This article will guide you through the key steps to founding your own label, highlighting how platforms like SoundOn are essential tools to bring your music to a global audience.

Basic steps to start a record label

Before diving into the business, it is important to have a clear and structured vision of what it means to start a record label. Here are the essential steps:

Define your vision and niche

A successful record label starts with a clear identity. Ask yourself: What genre of music do you want to promote? Who is your target audience? Defining a niche will help you build a solid brand and authentically connect with fans.

2. Create a sound business plan

A business plan will allow you to structure your financial objectives, marketing strategies and growth projections. Consider elements such as your initial budget, production costs and, most importantly, your digital distribution strategy.

3. Register your record label

To operate legally, register your record label as a commercial entity. This not only gives you legitimacy, but also protects your assets and allows you to sign contracts in a professional manner.

4. Build a team or network of collaborators

Even if you start off on your own, you'll need a team. From graphic producers and designers to marketing experts, choose people who share your vision and passion for music.

Digital music distribution: The heart of your seal

Once your label is operational, the next critical step is to make your artists' music reach millions of ears. In today's era, thedigital music distributionis not, it is the core of your business. Platforms like, Apple Music, and especially TikTok, are the scenarios where your music should shine.

SoundOn: Your strategic distribution partner

For a new record label, choosing the right distributor is one of the most important decisions.SoundOnis positioned as the ideal solution, designed specifically for independent artists and labels. SoundOn not only facilitates global distribution to all major platforms, but also allows you to maintain your100% of the propertyof your masters and receive 100% of the during your first year, a crucial boost for any emerging label.

How distribution works with SoundOn

The process is simple and powerful, allowing you to focus on the music:

Marketing and promotion for your record label

Distribution is only the first step. To stand out in a competitive market, you need effective marketing strategies.

1. Master social networks

Platforms like Instagram, and especially TikTok, are vital. SoundOn, being TikTok's official distribution platform, gives you a unique advantage to make your music go viral and connect directly with content creators.

2. Public relations and the media

Collaborate with music blogs, influencers and media to get reviews and coverage of your releases. A good story behind the artist or the label can generate great interest.

3. Pitching as editorial playlists

Entering curated playlists on or Apple Music can catapult an artist's career. With SoundOn, you can present your music directly to TikTok editorial teams and key playlist curators,ly increasing your visibility and playback.

With

Starting a record label in 2025 is an ambitious challenge that, with the right strategy and tools, is within anyone's reach with passion. Digital distribution is the of this new paradigm, and choosing a partner likeSoundOnis not just an option, it's a strategic decision. By offering you 100% ownership, powerful promotion tools and direct access to platforms like TikTok, SoundOn provides you with the foundation you need to build a successful and lasting record label in the competitive music world.