In today's fast-paced music industry, artists and bands are always searching for the best ways to distribute their music to a global audience. One of the most effective strategies is digital distribution, especially when releasing an EP (Extended Play) record. In this article, we will discuss why digital distribution is becoming the go-to method for releasing EPs music, and how using platforms like SoundOn can significantly benefit your music career.
Digital distribution has revolutionized the music industry over the last decade. Traditional methods of distributing music, such as physical CDs and vinyl, are no longer the primary means of getting music to fans. With the advent of the internet and streaming platforms, artists now have the ability to release their music digitally. This means that music can be distributed worldwide instantly, without the need for physical production and shipping.
An EP, or Extended Play record, is a collection of music that is longer than a single but shorter than a full album. Typically, an EP contains between four to six tracks. EPs are a fantastic way for artists to showcase new music, experiment with different styles, or provide a preview of an upcoming full-length album. Releasing an EP digitally can help artists maintain a steady stream of content, keeping their audience engaged and excited for future releases.
One of the most significant advantages of digital distribution is its ability to reach a global audience. Platforms like Spotify, Apple Music, and TikTok allow artists to distribute their music to millions of listeners worldwide. By releasing your EP digitally, you can ensure that your music is available to fans wherever they are, breaking geographical barriers that were once insurmountable.
Physical distribution methods can be costly, involving expenses for manufacturing, packaging, and shipping. Digital distribution, on the other hand, eliminates these costs. Platforms like SoundOn offer services to distribute your music digitally without the need for physical products, making it a more cost-effective solution for artists, especially those just starting out in their careers.
With digital distribution, artists have the advantage of instant release. Once your EP is uploaded and approved by the distribution platform, it can be available to your audience in a matter of days. This immediate availability allows artists to capitalize on current trends and maintain consistent engagement with their fans.
Digital distribution platforms provide artists with comprehensive analytics about their music's performance. These analytics can include data on the number of streams, listener demographics, and regional popularity. By understanding how and where your music is being consumed, you can make informed decisions about future releases and marketing strategies.
Getting your music included in curated playlists can significantly boost your visibility and streaming numbers. Digital distribution platforms often have partnerships with major streaming services, increasing your chances of being discovered. For example, using SoundOn, you can pitch your EP to DSP (Digital Service Provider) curators, who might include your track in popular playlists. Playlist placement can dramatically increase your EP's exposure and attract new fans.
To start distributing your EP digitally, you can follow these steps:
Once your EP is available on digital platforms, promoting it is crucial for maximizing its reach. Here are some effective strategies:
Use your social media accounts to create buzz around your EP release. Share behind-the-scenes content, teaser clips, and personal stories about the creation of your EP to engage your followers.
Collaborate with other artists, influencers, or bloggers to gain exposure to new audiences. Guest appearances, interviews, and joint promotional activities can help broaden your reach.
Build and maintain an email list of your fans. Use this list to send out newsletters and updates about your EP, including exclusive content, early access, and special offers.
Organize live performances, either in-person or virtual, to promote your EP. Performing live gives you a chance to connect with your audience and generate interest in your new release.
Digital distribution is an essential tool for any artist looking to release their EP to a global audience. Platforms like SoundOn simplify the process, making it easier and more cost-effective for artists to share their music. By leveraging digital distribution, you can reach a broader audience, gain invaluable insights into your audience, and promote your music more effectively. Embrace digital distribution for your next EP release, and take your music career to new heights.