How to distribute and promote music for free on Spotify

As an emerging artist, getting your music heard by a wider audience is crucial to building your career. One of the most effective platforms for achieving this is Spotify. But how do you distribute your music for free and ensure it reaches the right ears? We'll delve into these aspects, providing you with actionable tips on how to distribute and promote your music on Spotify.

Distribute Your Music for Free

To get your music on Spotify, you’ll need to use a music distribution service. These services act as intermediaries, uploading your music to various streaming platforms like Spotify, Apple Music, and more. While some distributors, such as Tunecore, Distrokid, CD Baby, ONErpm, LANDR, Indiefy, and Amuse, charge fees, there are also a few that offer free music distribution.

One such platform is SoundOn. SoundOn not only provides a straightforward way to distribute your music globally but also helps you connect with new fans through TikTok and partners like CapCut.

Steps to Distribute Your Music on Spotify

1. Create an Account with a Distributor

First, you'll need to sign up with a music distribution service such as SoundOn. After creating your account, you can upload your tracks along with essential metadata, including track title, artist name, genre, and album art.

2. Prepare Your Music

Ensure your music is in the correct format and meets the quality standards required by the distributor. High-quality audio files in formats like WAV or FLAC are typically preferred.

3. Upload and Distribute

Use the distributor's platform to upload your music. Fill out all necessary fields and double-check for accuracy. Select Spotify and any other desired streaming platforms for distribution. Once everything is set, submit your music for distribution.

How to Promote Your Music on Spotify

Getting your music on Spotify is just the first step. To make a significant impact, you need to actively promote your music. Here are effective ways to promote your music on Spotify:

1. Create a Spotify for Artists Profile

Spotify for Artists allows you to customize your profile, add bio information, update your images, and access important analytics about your listeners. Claiming and optimizing your profile should be a top priority to stand out on the platform.

2. Pitch Your Music to Spotify Playlists

One of the best ways to get more streams is being featured on Spotify's curated playlists. Use Spotify for Artists to pitch your new releases to their editorial team. Provide detailed information about your track's genre, mood, and any promotional plans you have.

3. Build Your Own Playlists

Creating your own playlists is an excellent strategy to introduce your audience to your latest songs. Include tracks from other artists to broaden the appeal and promote these playlists across your social media channels.

4. Collaborate with Influencers and Other Artists

Collaborations can lead to cross-promotion opportunities. Working with influencers or fellow musicians can help you reach new audiences. You can feature in their playlists or create joint tracks.

5. Promote on Social Media

Leverage your social media presence to share your Spotify links. Engage with your audience, post regularly, and use eye-catching visuals and videos to draw attention to your new releases.

6. Run a Pre-Save Campaign

Before releasing a new track, run a pre-save campaign to generate buzz. Pre-saves can help signal to Spotify's algorithm that your upcoming release is worth spotlighting, which can lead to greater exposure.

7. Use Spotify Ad Studio

Spotify Ad Studio is a self-serve advertising platform that allows you to create audio ads to promote your music. This can be a cost-effective way to reach more listeners on Spotify.

Maximize Your Music Career with SoundOn

Distributing and promoting your music on Spotify can be a game-changer in growing your fan base and advancing your music career. By using comprehensive platforms like SoundOn, you can seamlessly distribute your tracks and leverage multiple channels for promotion.

Ready to take your music career to the next level? Register as a SoundOn artist today and unlock a world of possibilities.