Ocollective financinghas become a crucial tool for independent artists in the music industry. With the rise ofdigital distribution, such as and Apple Music, the need for financial resources to produce and promote music is becoming increasingly evident. But how exactly can crowdfunding help with digital distribution, and how can artists make the most of this partnership?
Collective financing, or crowdfunding, is a method where artists seek to finance their projects through small contributions from a large number of people, often using online platforms. Popular examples includestarter, Indiegogo and Catarse.
For musicians, the main advantage of crowdfunding is the ability to raise funds needed to produce, record and promote their music without relying on major record companies. Here are some specific benefits:
Digital distribution refers to the process of making music available on online platforms, allowing artists to reach a global audience quickly. Some of the major digital distribution platforms include, Apple Music, Amazon Music and Deezer.
With the growth of these platforms, digital distribution has become an essential part of music marketing strategy. It allows:
Collective funding and digital distribution are intrinsically linked in the new era of independent music. Here's how they work together:
Funds raised through collective funding allow independent musicians to produce high-quality music and invest in digital marketing strategies. This can include hiring professionals to mix and master music, create music videos and advertise on social networks.
The crowdfunding campaign can be used as an effective pre-release tool. Supporters not only contribute financially, but also become the first to listen to the new songs. They begin to share their views on social media, creating a "buzz" and helping in the unconditional promotion of songs.
Platforms like SoundOn offer global distribution services to artists who have managed to finance their projects through crowdfunding. With the scope of SoundOn, artists can place their music on the main streaming platforms worldwide and reach an even larger audience.Apply as an artist on SoundOnand start distributing your music globally.
Artists who manage to fund their projects through crowdfunding and use digital distribution effectively tend to advance significantly in their careers. They build solid fan bases, learn to promote their work using modern methods and earn revenue, which allows them to continue creating music.
Collective financing and digital distribution are powerful allies in the independent music industry. Together, they enable talented but underfunded artists to turn their creative visions into reality, reach new audiences and generate significant revenue. If you're an independent artist, consider using collective funding for your next project and then distributing your music globally through digital distribution platforms like SoundOn.