How to Get Your Music on TikTok & Spotify?

In today's digital age, getting your music on platforms like TikTok and Spotify is crucial for reaching a wider audience and growing your fan base. Both platforms offer unique opportunities to showcase your talent and engage with listeners from around the world. This guide will walk you through the steps to get your music onto these platforms and help you make the most out of the digital music landscape.

Why TikTok and Spotify?

TikTok has exploded in popularity over the last few years, becoming a powerful platform for discovering new music. With its viral potential, getting your song trending on TikTok can lead to a significant increase in streams, followers, and even record deals. Spotify, on the other hand, is one of the most popular music streaming services in the world. Getting your song on Spotify, especially on curated playlists, can significantly boost your streams and royalties.

Getting Your Music on TikTok

Step 1: Create High-Quality Music

Before you even think about distribution, ensure your music is professionally produced and mastered. Quality matters. The better your music sounds, the higher the chances of it gaining traction.

Step 2: Choose a Distribution Service

To get your music on TikTok, you'll need to go through a music distribution service. SoundOn offers a streamlined process to distribute your music to TikTok along with other platforms. Not only does it facilitate the distribution, but it also provides analytics to track your song’s performance.

Step 3: Upload and Submit

Once you have chosen a distribution service, you’ll need to create an account and upload your music. Make sure to fill in all the necessary information accurately, including song title, artist name, and release date. Submit your music for review and wait for approval.

Step 4: Promote Your Music

After your song is live on TikTok, it's time to promote it. Create engaging videos using your track, collaborate with influencers, and encourage your fans to make their own videos using your song. The more engagement you generate, the higher the chance of your song going viral.

How to Get a Song onto Spotify

Step 1: Choose a Distribution Platform

Unlike TikTok, you can't upload music directly onto Spotify; you’ll need a digital distributor. Services like SoundOn can help you get your track on Spotify and other major streaming platforms. Registering with a reputable distributor is the first step toward getting your music into the streaming world.

Step 2: Prepare Your Release

Ensure your track is professionally produced, mixed, and mastered. Additionally, you'll need high-quality artwork and metadata. This includes your track title, artist name, genre, release date, and ISRC codes.

Step 3: Upload and Schedule

Use your chosen distribution service’s platform to upload your song and submit it to Spotify. While uploading, you'll have the option to schedule your release. It's advisable to schedule your release at least 4 weeks in advance to maximize promotional efforts.

Step 4: Pitch to Spotify Playlists

Spotify offers an opportunity for artists to pitch their upcoming releases to their editorial team. Log in to Spotify for Artists, locate your unreleased track, and pitch it for playlist consideration. Provide as much detail as possible about your track, your marketing plans, and your story to increase the chances of being featured.

Step 5: Promote Your Release

Once your song is live on Spotify, promote it across all your social media channels, email list, and website. Encourage your fans to stream, save, and add your song to their playlists. The more engagement your track gets, the better its chances of appearing on Spotify’s algorithm-driven playlists.

Tips for Maximizing Your Reach

Create Engaging Content

Whether you’re promoting your song on TikTok or Spotify, content is king. Create engaging, high-quality content that resonates with your audience. This could be behind-the-scenes videos, lyric breakdowns, live performances, or collaborations with other artists.

Utilize Social Media

Leverage platforms like Instagram, Twitter, and Facebook to promote your music. Use these channels to build a community, interact with your fans, and share updates about your music. Social engagement can significantly boost your streams and shares.

Collaborate with Influencers

Influencer marketing can be a game-changer. Partnering with influencers who align with your music style can help you reach new audiences. This is particularly effective on TikTok, where influencers often set trends and drive viral challenges.

Monitor and Analyze

Use analytics tools provided by platforms like SoundOn to track your music’s performance. Monitor metrics such as streams, shares, and audience demographics to understand what’s working and what needs improvement. Adjust your strategy based on these insights.

Conclusion

Getting your music on TikTok and Spotify is a crucial step in modern music promotion. By following these steps and utilizing platforms like SoundOn, you can effectively distribute and promote your music, reaching a global audience. Remember, quality content and engagement are key to success, so keep creating and connecting with your fans.