Why is Greater Than Distribution Important?

In the evolving music industry, artists need more than just a traditional distribution model. The concept of greater than distribution refers to a multifaceted approach that extends beyond merely getting your music on streaming platforms. It includes comprehensive marketing strategies, audience engagement, and leveraging platforms like TikTok and SoundOn to maximize your reach and impact.

The Key Components of Greater Than Distribution

Greater than distribution encompasses several critical aspects:

• Marketing and Promotion: It's not enough to release music; artists need to actively promote their tracks. Effective marketing ensures that the right audience hears your music.
• Audience Engagement: Interacting with fans and engaging with new listeners is crucial. Platforms like TikTok provide incredible opportunities for artists to connect with a wider fanbase.
• Leveraging Technology: Utilizing tools and platforms that offer analytics and insights can help artists make data-driven decisions, ultimately leading to more successful releases.

SoundOn's Role in Greater Than Distribution

As a comprehensive platform, SoundOn excels in providing artists with more than just distribution services. By integrating with TikTok and offering exclusive partnerships with CapCut, SoundOn helps artists to build a career and find new fans. This holistic approach ensures that artists not only distribute their music but also reach their target audience effectively.

Steps to Make a Spotify Account as an Artist

To get the most out of your music distribution, you need to ensure that your Spotify artist profile is set up correctly. Here’s a step-by-step guide on how to make a Spotify account as an artist:

1. Sign Up for a Spotify Account

If you don’t already have a general Spotify account, you'll need to create one. Go to the Spotify sign-up page, enter your details, and follow the prompts to set up your account.

2. Claim Your Artist Profile through Spotify for Artists

Once you have a Spotify account, you need to claim your artist profile. Go to Spotify for Artists and sign in with your Spotify account. Then, follow these steps:

• Search for Your Artist Profile: Use the search function to find your artist profile on Spotify.
• Verify Your Identity: Spotify will ask for verification information to ensure you are the rightful owner of the artist profile.
• Submit Your Claim: Complete the submission form and wait for Spotify to verify your claim. This process may take a few days.

3. Customize Your Artist Profile

Once your claim is approved, you can customize your artist profile. Here’s what you can do:

• Add an Artist Bio: Write a compelling biography that tells your story and engages your audience.
• Upload Images: Add high-quality images, including a profile picture and banner image, to make your profile visually appealing.
• Update Your Discography: Ensure that all your releases are correctly displayed on your profile.

4. Monitor Your Analytics

Spotify for Artists provides detailed analytics about your listeners, streams, and overall performance. Use these insights to understand your audience better and tailor your promotional strategies accordingly.

Conclusion

Greater than distribution is essential for modern artists who want to thrive in the competitive music industry. By leveraging comprehensive platforms like SoundOn and following the steps to create a Spotify artist account, you can maximize your music's reach and build a loyal fan base. Start your journey today by registering on SoundOn and taking advantage of the full spectrum of distribution and marketing tools available to you.