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How to Post Things on Spotify

Getting your music on Spotify is one of the most significant steps you can take as an artist to reach a broader audience and grow your fan base. With its massive user base and global reach, Spotify offers incredible opportunities for musicians. This guide will walk you through the steps of how to post things on Spotify and how to put something on Spotify effectively.

Step 1: Prepare Your Music

Before you even think about uploading your music to Spotify, you need to have your audio files ready. Ensure that your tracks are in high-quality audio formats such as WAV, FLAC, or high-bitrate MP3. Additionally, you should have album artwork that fits Spotify's specifications: a square image that's at least 3000x3000 pixels.

Spotify music preparation

Step 2: Choose a Music Distributor

You can't upload your music directly to Spotify; you'll need a music distributor to do it for you. Distributors like SoundOn, Tunecore, ONErpm, LANDR, and others act as intermediaries, uploading your music to various streaming platforms including Spotify. When choosing a distributor, consider factors such as distribution fees, additional promotional services, and speed of distribution.

If you want a reliable platform that not only handles your distribution but also offers marketing support, consider registering with SoundOn. SoundOn enables you to build a career and find new fans through platforms like TikTok and exclusive partners such as CapCut.

Step 3: Create an Account with Your Chosen Distributor

Once you've selected a distributor, you'll need to create an account with them. This involves providing some personal and banking information so you can get paid royalties from streams and downloads. Make sure to fill in all necessary details accurately to avoid any delays or issues with your release.

Step 4: Upload Your Music

Log in to your distributor's platform and start the upload process. This will typically involve the following steps:

  • Uploading Audio Files: Select and upload your audio files according to the distributor's specifications.
  • Adding Metadata: Enter essential information such as the song title, artist name, album name, genre, and release date.
  • Uploading Album Artwork: Upload your album artwork and make sure it adheres to Spotify's guidelines.

Step 5: Set Your Release Date

While uploading your music, you'll have the option to set a release date. Choose a future release date to give yourself enough time to promote your music. It's generally a good idea to allow at least 4-6 weeks for promotional activities leading up to the release.

Step 6: Promote Your Release

Now that your music is uploaded and scheduled for release, it's time to start promoting it. Utilize social media platforms, email newsletters, and music blogs to get the word out. Platforms like TikTok can be particularly effective for music promotion. The more buzz you generate before the release, the more likely you are to achieve a successful launch.

Step 7: Pitch to Spotify Playlists

One of the best ways to boost your streams on Spotify is to get your tracks featured on curated playlists. Most music distributors, including SoundOn, provide tools to pitch your music to Spotify's playlist editors. Make sure to craft a compelling pitch and highlight any unique aspects of your track that make it stand out.

Step 8: Monitor Your Performance

Once your music is live, use the analytics tools provided by your distributor and Spotify for Artists to monitor your performance. Keep an eye on metrics such as the number of streams, listener demographics, and playlist features. Use this data to refine your promotional strategies and plan future releases.

Conclusion

Posting your music on Spotify may seem daunting, but by following these steps carefully, you can ensure that your release goes smoothly. Remember, the key to success on Spotify is not just uploading your music but also effectively promoting it and engaging with your audience. So, if you're ready to take your music career to the next level, consider registering with SoundOn today and unlocking the full potential of digital music distribution.

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