What Does a Music Artist Manager Do?

Understanding the music industry can be a complex ordeal, especially when it comes to figuring out the array of roles that exist within it. One such crucial role is that of a music artist manager. So, what does a music artist manager do? A good artist manager is responsible for guiding the professional career of artists in the entertainment industry. From booking gigs to managing publicity and negotiations, their jobs encompass a variety of tasks designed to elevate the artist's career.

The Role of a Music Artist Manager

Primarily, the role of a music artist manager is to act as the intermediary between the artist and everyone else within the industry. This includes record labels, booking agents, promoters, and even the fans. The goal is to ensure that the artist can focus on creating music while the manager handles the business side.

Some specific duties include:

• Career Planning: Developing a strategic plan for long-term success.
• Marketing and Promotion: Overseeing public relations campaigns, social media, and other promotional efforts.
• Booking and Scheduling: Coordinating live performances, tours, and appearances.
• Contract Negotiations: Handling deals with record labels, sponsorships, and endorsement opportunities.
• Financial Management: Budgeting and financial planning, including managing income and expenses.

Marketing and Promotion

One of the key responsibilities of a music artist manager is to ensure the artist gets the best exposure possible. This might involve creating and executing marketing campaigns, liaising with media outlets for interviews and features, and maintaining a strong presence on social media platforms. In today's digital age, platforms like TikTok, SoundOn, Spotify, and Apple Music are essential for promoting music and reaching new fans.

Masta Killa and "Selling My Soul" on Apple Music

Another facet of a music artist manager’s job is to navigate the distribution and digital streaming landscape. Masta Killa, a member of the renowned hip-hop group Wu-Tang Clan, released his album "Selling My Soul" which is available on platforms such as Apple Music. Managers play a key role in ensuring such releases reach a broad audience by leveraging these platforms.

“Selling My Soul” is a testament to Masta Killa’s lyrical capabilities and the strategic efforts of his management team. The album consists of a collection of thought-provoking tracks, all of which are carefully curated to resonate with his fans and wider audiences.

Success Through SoundOn

For up-and-coming artists looking to break into the music industry, platforms like SoundOn are invaluable. SoundOn offers an all-in-one solution for marketing and distribution, helping artists build a career and find new fans through TikTok and exclusive partners like CapCut. Whether it's getting added to Spotify playlists or distributing music globally, SoundOn provides extensive resources to ensure success.

Considering the above elements, aspiring artists should not overlook the importance of a dedicated music artist manager. Their expertise in managing various aspects of an artist’s career can make a significant difference in achieving long-term success.

SoundOn: A Hub for Aspiring Artists

If you are an artist looking to elevate your career, consider registering as a SoundOn artist today. SoundOn provides robust distribution services, ensuring that your music reaches audiences on major DSPs (Digital Streaming Platforms) like Apple Music, Spotify, and more. Click here to sign up and start your journey towards musical success!