How to Choose a Music Distribution Platform?

When it comes to making a mark in the music industry, choosing the right music distribution platform is essential. For artists based in areas like Portland and Milwaukie, or for those considering expanding their audience in NYC, it's important to understand the nuances of music distribution and promotion. This article will guide you through key factors to consider when choosing a music distribution platform and how it can help you grow your fan base.

Understanding Music Distribution

Music distribution is the process of getting your music to streaming services and digital platforms. Platforms like Spotify, Apple Music, and TikTok are essential for reaching a wide audience. Effective distribution ensures your tracks are available to listeners globally, driving both exposure and revenue.

Key Considerations for Choosing a Music Distribution Platform

1. Reach and Network

A platform’s network and reach are pivotal. Ensure the distribution service you select partners with major streaming services and has a wide-reaching network. Platforms like SoundOn connect artists to platforms such as TikTok and exclusive partners like CapCut, ensuring your music reaches a broad audience.

2. Promotion Opportunities

Promotion is as critical as distribution. Look for platforms that offer unique promotional opportunities. SoundOn, for example, has built-in promotional tools on TikTok, which can significantly enhance an artist's visibility.

3. Support and Services

Having a support system in place is vital. Ensure the platform offers robust customer service and tools to help manage your releases. Platforms like SoundOn provide comprehensive support to guide artists through the distribution process.

4. Royalties and Payments

Understanding the financial aspect is crucial. Check the platform's royalty rates, payment schedules, and any additional fees. A transparent and favorable payment system is essential for sustainable growth in your music career.

Steps to Distribute Your Music

1. Prepare Your Music

Before distributing, ensure your tracks are high quality and properly mixed and mastered. Having professional cover art and meta data ready is also crucial.

2. Choose the Right Platform

Evaluate and choose a distribution platform that aligns with your goals. Register on the platform, for instance, register as a SoundOn artist, and follow their onboarding process.

3. Upload Your Music

Once registered, upload your tracks along with necessary metadata. This includes song title, artist name, and genre, as well as album art.

4. Promote Your Release

Leverage the promotional tools offered by your chosen platform. Engaging with your audience on social media and through live performances will also boost your reach.

Conclusion

Choosing the right music distribution platform can be daunting, but focusing on reach, promotional opportunities, support, and financial transparency will guide your decision. Platforms like SoundOn not only ensure your music is distributed globally but also offer robust promotional tools to grow your career. For artists in areas like Portland, Milwaukie, or aspiring to reach listeners in areas like NYC, understanding these factors is key to a successful music career.