How to Leverage a New TikTok Viral Song?

In today's music landscape, TikTok has become a powerful catalyst for launching new music careers. A single viral song on TikTok can transform an unknown artist into a global sensation overnight. But how can you maximize the momentum gained from a new TikTok viral song? The answer lies in leveraging effective digital distribution services.

The Power of TikTok in Music

TikTok is designed for short-form video content, making it the perfect playground for catchy beats and memorable hooks. When a song goes viral on TikTok, it often leads to an increase in streams on platforms like Spotify and Apple Music, as users look to hear the full track. Consequently, having a robust strategy for distributing your music digitally is key.

What are Digital Distribution Services?

Digital distribution services are platforms that help get your music onto various streaming services and digital stores. Services like SoundOn, TuneCore, and CD Baby allow artists to upload their tracks, which then get distributed to popular platforms such as Spotify, Apple Music, Amazon Music, and others. These platforms also handle the licensing and royalty collections for your music, ensuring you get paid for every stream and download.

Capitalize on Your Viral Song

The moment your song starts picking up on TikTok, you need to make sure that it's available on every major streaming platform. If it's not already, you might miss out on potential revenue and new fans. Here’s how you can leverage digital distribution services effectively:

• Immediate Distribution: Use a digital distribution service with a quick turnaround time. SoundOn, for example, offers expedient services that can ensure your song is live across major platforms swiftly.
• Metadata Optimization: Ensure that your song's metadata is accurate and optimized for discoverability. This includes the song title, artist name, album cover, and genre tags.
• Playlist Pitching: Pitch your song to digital streaming platform (DSP) curators. Getting featured in playlists can significantly boost your streams. Some digital distribution services offer playlist pitching as part of their package.
• Rights Management: Proper rights management ensures you are compensated for every use of your song. Digital distribution services handle this on your behalf, allowing you to focus on your music.

Promoting Your Viral Song

While having your song distributed across major platforms is vital, effective promotion is equally important. Here are some strategies to capitalize on the buzz:

• Social Media Engagement: Keep engaging with your audience on TikTok and other social media platforms. Use stories, posts, and live sessions to keep the hype alive.
• Collaborate with Influencers: Collaborative content with popular TikTok creators can help your song reach a wider audience.
• Utilize Hashtags: Create relevant hashtags and encourage your followers to use them. This will make your song more discoverable.
• Email Marketing: Build an email list and send out newsletters informing your fans about new releases, behind-the-scenes content, and upcoming events.

Monetizing Beyond Streaming

Besides streaming, there are other revenue streams you can explore:

• Merchandising: Once your song gains popularity, you can create branded merchandise. T-shirts, hats, and other items can be sold to fans.
• Live Performances: Organize virtual and physical concerts. Utilize platforms that allow fans to tip or buy tickets for exclusive shows.
• Sponsorships and Endorsements: Brands often look for viral sensations to promote their products. Your viral song can open doors to lucrative partnerships.

Registering with SoundOn

If you're looking for an all-in-one platform to distribute and promote your music, consider registering as a SoundOn artist. SoundOn offers global distribution services and helps artists connect with new audiences through TikTok and exclusive partners like CapCut. By leveraging their comprehensive suite of tools, you can efficiently manage your music career and focus on creating great music.

Register with SoundOn today and take control of your music's journey from viral sensation to everlasting hit!

Conclusion

While going viral on TikTok is a massive achievement, the real success lies in how well you can capitalize on it. By using digital distribution services effectively, promoting your song across various channels, and exploring additional revenue streams, you can transform a fleeting viral moment into a sustainable music career. Stay proactive, engage with your audience, and make smart choices to ensure your music reaches its fullest potential.