How to optimize your pre-save?

In the fast-paced world of digital music, artists are always looking for new ways to capture their audience's attention. One of the most effective tools for this is thepre-save on. This feature allows an artist's followers to save a new release in their personal library before it is officially released. But how can you take this opportunity to benefit your career?

We will dive into the concept of pre-save and explore effective strategies for optimal use.

What is pre-save and why is it important?

A pre-save is a promotional tool that allows users to save an album or song in their personal library before it is publicly available. This concept is similar to that of pre-ordering a physical disc before its release. The main benefit of a pre-save lies in its ability to generate expectation and ensure that your music reaches your fans' libraries immediately after its release.

But beyond this direct benefit, one of the greatest values of pre-save is the boost in performance metrics. can perceive an early increase in clicks and also in listening, which increases the visibility of the song or album in its algorithms, thus increasing the possibilities of entering custom playlists or even editorial listings on the platform.

Tips to optimize your pre-save campaign

1. Create anticipation

Antion is key to a successful pre-save campaign. Make sure your followers know a release is on the way, using social media, your website and mailing lists. Share teasers, behind the scenes or collaborate with other artists to generate excitement.

2. Facilitate access

Provides a clear and accessible link so your fans can pre-save easily. Consider using platforms that specialize in pre-save links, where users can save on multiple platforms at the same time.

3. Encourage pre-save

Offering exclusive rewards can increase the desire to participate in pre-save. This could be exclusive content, advance access to merchandise or even raffles for concert tickets.

Listen through SoundOn

When considering distribution platforms,SoundOnoffers a comprehensive approach to addressing the promotion and distribution of music. With their strong collaboration with TikTok, artists can leverage a wide audience for effective and creative pre-save campaigns.

Integrating pre-save into your global strategy

Pre-save is not just an independent ; it must be part of a broader marketing strategy. From the pre-save announcement to the official release, every step must be designed to keep your audience interested.

A well-executed pre-save campaign can not only increase the number of plays, but also strengthen your relationship with listeners, who will feel a greater connection as part of your music's launching journey.

With these strategies and taking advantage of the appropriate tools, such asSoundOnyour pre-save campaign inmy smilecan potentially turn your next release into a success.