How to optimize your pre-save and music distribution?
The music industry has evolved considerably in recent years, and with the rise of streaming platforms, artists now have various tools at their disposal to promote their music. Among these tools is the concept of "pre save," as well as effective distribution on digital platforms. In this article, we will delve into the meaning and importance of these terms, especially in a music market as competitive as Argentina.
What is pre-save in music?
The term "pre-save" refers to a digital marketing strategy in which fans are allowed to save a single or album in advance in their library on streaming platforms before its official release date. This not only generates uncertainty among the artist's followers, but also ensures an initial number of plays when the release becomes official.
Pre-save has become an indispensable tool for musicians looking to optimize their presence on digital platforms such as and Deezer. With a strong orientation towards growth and visibility, this technique allows releases to be on everyone's lips before reaching the sound waves.
Music distribution: free or paid?
Music distribution refers to the process of uploading music to streaming platforms. Currently, there are many distribution services that offer free and paid templates. It is important to distinguish when it is appropriate to choose one over the other.
Opt for free distribution can be a way to get started for emerging artists looking to better understand the process without investing large sums of money. However, it is crucial to review conditions and limitations, such as percentages and inclusion in promotional algorithms, that may vary.
On the other hand, services such asSoundOnfacilitate the construction of a music career by integrating promotion through TikTok, access to exclusive CapCut editing tools, and distribution on various global platforms. These tools can greatly extend an artist's reach.
Effective nutrition: the key to success
To maximize the impact of a music release, the promotion strategy needs to be clearly defined in parallel with distribution and pre-save. Creating a campaign that includes collaborations with influencers, attractive content on social networks such as TikTok, and constant interaction with fans can make a difference.
In the contemporary context, where urban music and new talent are generating great interest, it is crucial to use tools that facilitate positioning in cured playlists. This can be increased through a collaborative effort between effective distribution and early audience preparation.
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In short, both the pre-save strategy and the choice of the right distribution service are crucial to the success of a music release. Don't underestimate the power of creating an anticipated strategy that allows your fans to act as ambassadors for your music before it is officially available.
