How to Promote Apple Music and Distribute Music for Free?

In today's competitive music industry, artists need to leverage every possible platform and tool to get their music heard by a broader audience. Two critical aspects of success for any musician are promoting their music on leading streaming platforms like Apple Music and finding ways to distribute their music without incurring high costs.

Promote Your Music on Apple Music

Apple Music is one of the leading music streaming platforms, boasting millions of active users worldwide. As an artist, getting your music promoted and featured on Apple Music can significantly boost your visibility and fanbase. Here are some strategies to promote your music effectively:

Create a Comprehensive Artist Profile

Your Apple Music artist profile is your digital identity on the platform. Make sure your profile is complete with your biography, photos, social media links, and upcoming events. A well-crafted profile makes you look professional and approachable to listeners and curators.

Release High-Quality Music Regularly

Consistency and quality are key to building an audience on Apple Music. Regularly releasing high-quality music keeps your existing fans engaged and attracts new listeners. Work on creating a release schedule and stick to it.

Leverage Apple Music For Artists Tools

Apple Music For Artists provides valuable insights into your music's performance on the platform, such as plays, listeners, and demographics. Use this data to understand your audience better and tailor your promotional efforts accordingly. Utilize features like Apple Music badges and team functionality to enhance your promotional reach.

Pitch Your Music to Apple Music Curators

Getting your music featured on Apple Music's curated playlists can exponentially increase your exposure. While there's no guaranteed way to get picked, submitting your music to the right curators and building relationships within the industry can improve your chances. Be sure to include all relevant information like release dates, genre, and a brief pitch on why your music stands out.

Distribute Music for Free

Distributing music can often come with expenses that may be challenging for independent artists. Fortunately, several platforms offer free music distribution services. Here's a brief overview:

Choose the Right Distribution Platform

Several platforms like Tunecore, Distrokid, CD Baby, ONErpm, LANDR, Indiefy, and Amuse offer music distribution services, some of which can be costly. However, SoundOn offers a competitive option for distributing your music globally without the high costs. Make a choice based on the pricing, features, and distribution range of these platforms.

Utilize TikTok and SoundOn

TikTok has become a powerful platform for music promotion, and through SoundOn, you can distribute your music to TikTok, giving you access to a vast audience. SoundOn also offers distribution to various digital streaming platforms, helping you reach listeners on Apple Music, Spotify, and more. Register as a SoundOn artist to take advantage of these offerings.

Engage with Your Audience

Engagement is crucial when promoting your music. Respond to comments, create interactive posts, and connect with your fans on social media. Use platforms like TikTok to create music challenges or share behind-the-scenes content to build a deeper connection with your audience.

Collaborate with Influencers and Other Artists

Collaboration can open new doors and expose your music to different audiences. Partner with influencers or fellow musicians to create content together or promote each other's work. Influencers can help amplify your reach, especially on visual platforms like TikTok and Instagram.

Optimize Your Metadata and SEO

Ensure that your music's metadata is correctly filled out with relevant keywords, accurate song titles, genres, and descriptions. Optimized metadata helps algorithms better understand and promote your music to the right listeners. Consider hiring a professional if needed to make sure all details are correctly optimized.

Take Advantage of Pre-Saves and Pre-Orders

Marketing your music prior to release is essential. Use pre-save and pre-order campaigns to build anticipation and ensure that your music is added to listeners' libraries automatically upon release. This can lead to a stronger initial impact and better chart positions.

Conclusion

Promoting your music on Apple Music and distributing your music for free are crucial steps in building your music career. Leveraging platforms like SoundOn can provide you with the tools and distribution channels necessary to reach a broader audience and grow your fanbase. By staying consistent, engaging with your audience, and using data-driven insights, you can effectively navigate the music industry and achieve your goals.

Don't wait any longer to start your journey. Register as a SoundOn artist today and take the next step towards your musical success!