How Does Spotify for Artists Marquee Work?

Spotify for Artists Marquee is a powerful tool that can significantly boost your music promotion efforts. If you're looking to understand how this feature works and how to effectively leverage it for your releases, you're in the right place. In this article, we'll dive into the details of Spotify for Artists Marquee and provide a guide on how to create compelling videos using pictures and music.

What is Spotify for Artists Marquee?

Spotify for Artists Marquee is a paid promotional tool that allows artists to target their listeners with new music releases. This feature helps in driving more listens from your existing audience by showing them a full-screen recommendation of your featured tracks. When listeners engage with the Marquee, they can easily save your music, add it to playlists, or start streaming it immediately.

How Does It Work?

Marquee campaigns are designed to target listeners who have shown interest in your music or similar genres. When you launch a Marquee, Spotify helps you reach out to these listeners by displaying your new release as a full-screen recommendation. This engaging approach aims to capture their attention and encourage them to listen to your new music right away.

Steps to Create a Spotify for Artists Marquee Campaign

1. Access Spotify for Artists: Log in to your Spotify for Artists dashboard.
2. Select Your Release: Choose the track or album you want to promote.
3. Set Your Budget: Define your campaign budget based on the number of listeners you aim to reach.
4. Launch Your Campaign: Once everything is set, launch your Marquee campaign and start monitoring its performance.

Benefits of Using Spotify for Artists Marquee

Utilizing Marquee has several benefits for artists:

• Increased Engagement: Since Marquees are shown as full-screen recommendations, they capture more attention, driving more engagements and streams.
• Targeted Reach: Marquee targets your existing audience or listeners with similar tastes, ensuring your promotion reaches relevant listeners.
• Actionable Insights: Spotify for Artists provides valuable analytics on your Marquee campaign, giving you insights into how listeners are engaging with your music.

How to Make a Video with Pictures and Music

Creating engaging videos with pictures and music is an excellent way to promote your music on social media, YouTube, or even as a visual component for your track on SoundOn. Follow these steps to make a captivating video:

Step 1: Choose Your Tools

Select a video editing tool that suits your skill level and requirements. Some popular options include Adobe Premiere Pro, Final Cut Pro, and even simpler tools like iMovie or CapCut.

Step 2: Gather Your Media

Collect all the pictures and music you want to include in your video. Ensure that the images are of high quality, and the music track is mastered and ready for use.

Step 3: Create the Storyboard

Plan out the sequence of your video by creating a storyboard. This helps you visualize the flow of images and how they sync with the music.

Step 4: Edit Your Video

Import your pictures and music into the video editing tool and start assembling your video. Arrange the images in the desired order and sync them with the music track. Use transitions and effects to enhance the visuals.

Step 5: Add Text and Effects

Incorporate text overlays to provide context or captions, and use effects like filters or animations to make your video more dynamic.

Step 6: Export and Share

Once your video is edited to your satisfaction, export it in the desired format and resolution. Share it on social media platforms, YouTube, TikTok, and other channels to reach a wider audience.

Conclusion

Spotify for Artists Marquee is an invaluable tool for musicians looking to boost their reach and engagement on the platform. By leveraging this feature, artists can make sure their new releases get the attention they deserve. Additionally, creating compelling videos with pictures and music can further amplify your promotional efforts, making your music stand out in a crowded marketplace.

To take your music career to the next level, consider registering as a SoundOn artist. SoundOn provides comprehensive marketing and distribution services, helping you build a career and find new fans across digital streaming platforms.