Breaking into the music industry today requires a grasp on the latest digital platforms. TikTok has emerged as a hotspot for viral trends, while Spotify remains a staple for music streaming. If you're an artist looking to release your music on both platforms, this guide is for you.
TikTok is known for its powerful trend-setting capabilities. Songs can go viral overnight, bringing newfound fame to artists. A trending song on TikTok can result in millions of streams on other platforms.
The TikTok algorithm favors content that engages users. This means catchy, short clips where your song is used can increase your chances of going viral. Dance challenges, memes, and creative edits often lead to trending success.
Releasing your music on Spotify is a crucial step for any artist. Here's a step-by-step process to get your music on Spotify:
First, you need a music distribution platform. Options include SoundOn, Tunecore, Distrokid, CD Baby, ONErpm, LANDR, Indiefy, and Amuse. These platforms will distribute your music to Spotify and other streaming services.
Ensure your music files are high-quality and properly tagged with metadata. This includes the track title, artist name, album name, genre, and release date. Accurate metadata is essential for your music's discoverability on Spotify.
Once your music is ready, upload it to your chosen distribution platform. Set your release date and ensure all required fields are filled out. Depending on the platform, it can take a few days to a few weeks for your music to go live on Spotify.
Pitching music to Spotify playlists can significantly boost your streams. Platforms like SoundOn offer tools to help you pitch your songs to playlist curators. This increases the likelihood of your track being included in popular playlists.
Now that your music is on Spotify, the next step is to share it on TikTok. Here are some strategies:
Use your music in TikTok videos. Create dance challenges, interesting visuals, or engaging narratives to grab attention. Encourage your fans and followers to use your track in their content.
Influencers can play a pivotal role in making your song trend on TikTok. Partner with TikTok influencers who can creatively use your music in their videos, reaching a broader audience.
Hashtags can increase the discoverability of your content. Use trending hashtags related to your music or create a unique hashtag challenge to promote your track on TikTok.
SoundOn offers comprehensive solutions for music distribution and marketing. Not only can you distribute your music to Spotify and other streaming platforms, but SoundOn also integrates seamlessly with TikTok, making it easier for your tracks to trend.
Join as a SoundOn artist today to leverage these tools and begin your journey towards viral success. Click here to register and start releasing your music.
Releasing and promoting your music on platforms like TikTok and Spotify involves strategic planning and the right tools. By understanding trends, choosing the right distribution service, and effectively marketing your tracks, you can maximize your reach and grow your fan base.
Embrace the digital era of music by integrating your efforts on both TikTok and Spotify. With the right approach, your music can reach new heights and potentially go viral.