How to Get Your Song on Spotify's New Release Playlist?

In the digital age, streaming platforms like Spotify have become essential for artists looking to promote their music. One of the golden opportunities on Spotify is getting your track featured on the coveted New Release playlist. This article will guide you through the steps of how to upload your song to a Spotify playlist and increase your chances of making it to the New Release playlist.

Understanding Spotify Playlists

Spotify playlists are curated lists of songs that serve millions of users worldwide. There are various types of playlists such as user-generated playlists, algorithm-based playlists, and editorial playlists, with the New Release playlist being a highly sought-after editorial playlist curated by Spotify's team.

The Importance of the New Release Playlist

The New Release playlist is significant because it highlights the latest music from both emerging and established artists. Being featured can drastically boost an artist's streams, followers, and overall visibility in the competitive music industry.

Steps to Upload Your Song to Spotify Playlist

1. Use a Music Distribution Platform

To get your music on Spotify, you’ll need to go through a music distribution platform like SoundOn, Tunecore, Distrokid, CD Baby, ONErpm, LANDR, Indiefy, or Amuse. These platforms distribute your music to various streaming services, including Spotify.

2. Prepare Your Song

Ensure that your song is mastered, properly tagged with metadata, and accompanied by high-quality cover art. All these elements contribute to the professional look and feel of your release.

3. Set Your Release Date

Timing is crucial. Normally, you should set your release date a few weeks in advance to give you ample time to pitch your song to playlists. This allows curators to review it before it goes live.

4. Pitch Your Song to Spotify

Spotify for Artists provides a tool specifically for pitching tracks to their editorial team. Log into Spotify for Artists, navigate to your upcoming releases, and submit your song for playlist consideration.

• Genre and Mood: Specify the genre, mood, and other relevant data about your song.
• Identify Key Elements: Highlight unique aspects that make your track stand out.
• Personal Story: Share any personal stories behind the song to add depth.

5. Promote Your Song

Once your song is uploaded, it's time to promote it. Share it on social media, collaborate with influencers, and use your network to create buzz around your release. This kind of promotion can increase its chances of getting picked up by playlists.

6. Utilize TikTok for Promotion

Given the close relationship between SoundOn and TikTok, consider using TikTok to promote snippets of your song. Viral TikTok videos can drive streams on Spotify and nab the attention of playlist curators.

Tips for Increasing Your Chances of Getting on the New Release Playlist

Quality Over Quantity

Always prioritize releasing high-quality music over frequently releasing average tracks. Curators are looking for standout songs that will engage listeners.

Build a Story Around Your Release

Whether through social media, a press release, or a blog post, build a narrative around your new release. Engage your audience with behind-the-scenes content or insights into the creation process.

Engage with Your Audience

Interact with your fans on social media platforms. Reply to comments, engage in discussions, and create a sense of community. An engaged audience can help propel your song to greater heights.

Conclusion

Getting your song on Spotify's New Release playlist can be a significant career boost. By following the outlined steps—from using a professional distribution platform like SoundOn, to promoting your song effectively—you will enhance your chances. Remember, patience, and meticulous preparation are key to making a lasting impact in the world of music streaming.