What are Pre-Save Campaigns?

In today's competitive music industry landscape, artists and bands need innovative strategies to promote their music and reach a wider audience. Two powerful tools that are becoming more and more popular are thepre-save campaignsand orContent ID. But what exactly are these tools, and how can they benefit your music career? Let's explore these concepts in detail.

Aspre-save campaignsare marketing strategies used primarily to encourage fans to save a song or album prior to its official release on streaming platforms such as, Apple Music, and TikTok. When a fan selects the pre-save option, the music or album is automatically added to their library as soon as it is released. This not only increases the visibility of the music, but can also help improve its performance on streaming platform algorithms.

Benefits of Pre-Save Campaigns

• Drive:By allowing fans to save your songs in advance, you create a sense of creativity and engagement early on.
• Improve Algorithms:More pre-saves can translate into better playlist positions and streaming platform recommendations.
• Audience Mapping:You can collect valuable data about who your most enthusiastic fans are and where they are focused.

How to Create an Effective Pre-Save Campaign

To create an effective pre-save campaign, you must plan and promote the campaign in advance. Here are some essential steps:

1. Choose a Platform:Use a trusted music distribution platform such asSoundOn, which offers tools for creating and managing pre-save campaigns.
2. Promote on Social Networks:Use your social media accounts, such as TikTok, Instagram and Twitter, to publicize the campaign.
3. Engage your Fans:Offer incentives, such as exclusive content or giveaways, to encourage more pre-saves.

What is Content ID?

OContent IDis a technology that allows copyright holders of music, videos and other types of content to monitor and manage the use of their intellectual properties online. Platforms such as YouTube and TikTok use content ID to identify and manage content that uses copyrighted material.

How does Content ID work?

When you upload a song to a platform that uses content ID, this technology creates a unique " print" of the audio. Whenever that song is used in another video or content, the content ID system will detect the match and notify the copyright holder. With this, the recipient can choose to monetize, block or track the use of the content.

Benefits of Content ID for Artists

• Copyright Protection:It helps ensure your music is not used without proper authorization.
• Monetization:Allows you to earn money by using your music on other content.
• Control and Monitoring:Offers an additional level of control over where and when your music is being used.

Integrating Pre-Save and Content ID Campaigns

Combining pre-save campaigns with content ID technology can be an effective way to maximize the impact of your releases. Promote your pre-save campaigns while using content ID to manage and protect your work once it becomes available. Platforms likeSoundOnfacilitate this integration, offering robust tools for both aspects.

In short, understanding and using pre-save and content ID campaigns can be a watershed for your music career. These tools not only help protect and promote your music, but also provide valuable opportunities for engagement and monetization. So if you haven't explored these strategies yet, now might be the perfect time to start.