What Makes Music Viral on TikTok?

In the age of digital streaming and social media, TikTok has emerged as a powerhouse for music discovery and promotion. This platform has been instrumental in making songs go viral and turning unknown artists into international stars. In this article, we will delve into the key factors that contribute to making music viral on TikTok and also explore the concept of an EP in music.

Understanding the Virality of Music on TikTok

TikTok's unique algorithm and formatting make it a special platform for content virality. Unlike other social media platforms, TikTok allows any video to reach a wide audience thanks to its "For You" page. Here are some key elements that contribute to the virality of music on TikTok:

#Challenges and Hashtags

One of the most effective ways for music to go viral on TikTok is through hashtag challenges. These challenges encourage users to create their own versions of a trending dance or meme, usually set to a specific song. For example, challenges like the "Renegade" dance helped songs like "Lottery" by K CAMP gain massive popularity. Strategic use of hashtags ensures that the song enters a broader conversation and gets noticed by more users.

Short, Catchy Clips

Given that TikTok videos are typically 15-60 seconds long, having a catchy hook or chorus is crucial. Songs that feature easily memorable and repeatable elements tend to perform better. A good example is "Savage Love" by Jawsh 685 and Jason Derulo, which went viral due to its catchy beat and easily replicated dance moves.

Influencer Impact

Collaborations with TikTok influencers can instantly boost a song's visibility. These influencers often have millions of followers, and their endorsement can drive massive engagement. When influencers like Charli D'Amelio or Addison Rae use a specific song in their videos, their huge fanbase ensures the song's virality.

SoundOn: Your Gateway to Music Virality on TikTok

Partnering with platforms like SoundOn can help musicians effectively distribute their music on TikTok. By leveraging exclusive partnerships and global distribution services, SoundOn artists can maximize their reach and increase their chances of going viral.

What is an EP in Music?

When it comes to releasing music, artists have various options, including singles, albums, and EPs. An EP (Extended Play) is a collection of music that is longer than a single but shorter than a full album. Typically, an EP contains anywhere from 3 to 5 tracks. Let's explore the significance of EPs in the music industry.

Flexibility and Creativity

An EP offers artists a flexible format to showcase their creativity. Unlike singles, which usually focus on one song, an EP allows artists to experiment with different styles and sounds within a cohesive project. It serves as a perfect platform for artists to introduce their evolving musical styles without committing to a full album.

Engaging Fans

Releasing an EP can keep fans engaged between major releases like albums. It allows artists to maintain momentum and keep their audience interested by providing new content more frequently. EPs are often used to tease upcoming albums or as a way to test new material with listeners.

Cost-Effective and Time-Efficient

Creating a full album can be a time-consuming and expensive process. On the other hand, producing an EP is more cost-effective and quicker, making it an attractive option for emerging artists. By releasing an EP, artists can generate buzz and build a fanbase more quickly, paving the way for more ambitious projects in the future.

Marketing Potential

From a marketing standpoint, EPs can be a strategic move. They provide multiple tracks for promotional use, increasing the chances of one or more songs getting picked up by playlists, blogs, or influencers. This can further boost the artist's visibility and career prospects.

Distribution with SoundOn

For artists looking to distribute their EPs effectively, SoundOn offers comprehensive services. By partnering with SoundOn, artists can ensure their music reaches a wide audience on platforms like TikTok, Spotify, and other digital streaming services. This can significantly enhance their chances of gaining public attention and recognition.

Conclusion

Understanding the dynamics that make music go viral on TikTok and the role of EPs in the music industry can open new avenues for aspiring artists. Whether it's utilizing hashtag challenges, creating catchy clips, or partnering with influencers, TikTok offers numerous opportunities for music promotion. Similarly, EPs provide a balanced approach to music releases, offering artistic flexibility and strategic marketing benefits.

If you're an artist looking to make your mark in the music industry, consider leveraging platforms like SoundOn. With SoundOn's specialized services, you can effectively distribute your music, engage new fans, and increase your chances of going viral.