How to Use Digital Service Providers?

In the modern world of music, the use ofDigital Service Providers (DSP)and aspre-save campaignsare essential tools for any artist or band who want to promote their work effectively and increase their audience. With the growing popularity of streaming platforms, it's crucial to understand how to leverage these tools to leverage their music career.

What Are Digital Service Providers (DSP)?

Digital Service Providers, or DSPs, are platforms that allow access and distribution of digital content. In the context of music, DSPs such as, Apple Music and Deezer provide an extensive library of music that users can listen to via streaming. These platforms not only allow listeners to access their favorite music, but also introduce new artists and music through cured playlists and dynamic algorithms.

Importance of DSPs for Artists

For artists, being present on these platforms is vital. They provide an effective way to distribute music to a global audience without the need for a traditional record label. Additionally, algorithms and playlists can help new artists be discovered by a wider audience.

How does a Pre-Save Campaign work?

Pre-save campaigns are a powerful promotional tool that allows fans to "save" a song or album before its official release. When the work is finally released, it automatically appears in the fan music library. This not only generates enthusiasm and creativity among fans, but also helps ensure the music is heard as soon as it is available, potentially increasing stream numbers on release day.

Steps to Create a Pre-Save Campaign

1. Choose the Right Platform

There are several platforms that offer pre-save services, such as, Apple Music and Deezer. Each of these platforms has its own peculiarities, so it's important to choose the one that best suits your target audience.

2. Create an Attractive Landing Page

A landing page is where fans can pre-save the music. Make sure your landing page is visually accessible and easy to navigate. Include elements such as the album cover, links to follow on social media and artist information.

3. Promote your Campaign

Use your social networks, mailing lists, and any other communication channels to promote your pre-save campaign. Encourage your fans to share the campaign with their friends to increase your reach.

4. Track the Results

After launch, monitor the results of your pre-save campaign. Use the data to better understand your fans' behavior and adjust your marketing strategies for future releases.

Success stories

Several independent artists and even big names in music have used DSPs and pre-save campaigns with great success. A recent example is that of an indie artist who, through a successful campaign in theSoundOn, managed more than 10,000 pre-saves before the release of his album, guaranteeing a debut with expressive numbers of streams and engagement.

Extra Tips to Maximize Your Success

• Interact with your Fans:Keep in constant communication with your fans through social media. Respond to comments and messages to create a stronger connection.
• Use Videos:Use platforms like TikTok to create promotional videos that highlight your music and encourage pre-save.
• Messages:Form partnerships with influencers and other artists to expand your campaign reach.

Conclusion

Digital Service Providers and pre-save campaigns are valuable tools for any artist who wants to expand their online presence and increase their fan base. With well-planned strategies and careful execution, you can achieve great results and boost your music career. To start distributing and promoting your music now, consider using theSoundOn, which offers a complete global marketing and distribution service.