How to Use TikTok for Music Promotion

The world of music promotion is evolving day by day, and many platforms are emerging. Among them, TikTok is particularly noteworthy. In this article, we will explain in detail how to promote music using TikTok and the music royalties that should be considered in the process.

TikTok of music promotion

TikTok is rapidly gaining popularity as a platform that appeals to users by posting short videos. It has proven to be particularly effective when it comes to music promotion. Here are the main reasons why TikTok is used for music promotion:

• Large number of users:TikTok has hundreds of millions of active users, so you can reach a wide audience.
• Viral Potential:If you can make a funny, catchy video, it can quickly become a viral hit and reach a large audience.
• Diverse creative tools:TikTok own effects and filters to create engaging content.

The Secret to Successful TikTok Music Promotion

So, how exactly can music promotion be successful in TikTok? Please refer to the following points.

1. Identify the trend

TikTok algorithms are trend-sensitive. It s important to catch trends in music genres and visual styles and incorporate them into your content. Research the latest trends and think about how to apply them to your music and videos.

2. Make a catchy hook

Set up a catchy hook at the beginning of your video that will grab the viewer's attention. Try to draw in the viewer in the first few seconds and make them watch until the end. Catchy melodic lines and impressive visuals are useful.

3. Use of Hashtags

By using hashtags effectively, you can increase the discoverability of your content. Using the right hashtags makes it easier to reach your target audience. Use popular hashtags or your own brand hashtags.

4. Collaboration

By collaborating with other creators, you can reach new audiences. In particular, collaborating with influencers who already have many followers is effective. You can promote each other through collaboration videos and capture each other's fans.

5. Consistent Posts

It s important to post content regularly. One of the reasons your audience follows your account is consistent, high-quality content. Schedule and post at a consistent pace.

What You Need to Know About Music Royalty

TikTok, it is important to understand music royalties as well. Music royalties are royalties incurred when a song is used and paid to the artist or rights holder.

1. Types of royalties

There are several types of music royalties. Below are the main ones.

• Copyright royalty:You are paid for the songwriting of the song.
• Recording fee:Paid when a recorded sound source is used.
• Performance usage fee:This is a fee incurred when a song is played in a public place.

2. TikTok royalties

TikTok also incurs royalties associated with the use of music. If the song used is protected by copyright, the right holder will be paid appropriate royalties. This allows artists and composers to receive rewards legitimately and enables sustainable music activities.

3. Use of music distribution platform

Let's take advantage of various music distribution platforms to deliver music to more people.SoundOnYou can promote your music not only on TikTok, but also on platforms such as Spotify and Apple Music.

4. Rights management

Rights management is essential to ensure your music is used properly and royalties are paid correctly. Have the right rights management system in place and keep track of how your music is used.

Conclusion

TikTok is a very effective tool in modern music promotion. However, it takes a strategic approach and continuous effort to be successful. It is also important to have knowledge about music royalty and deal with it properly. Try TikTok-based music promotion with the points introduced in this article. And utilize a music distribution platform like SoundOn to spread your music further.