What Do Managers Do and How to Sell Music Tracks Online?

In the ever-evolving world of music, the role of a manager has never been more critical. With artists navigating the complexities of music creation, promotion, and distribution, managers play an indispensable role in guiding their careers towards success. In this article, we will explore what managers do in the music industry and the best ways to sell music tracks online, ensuring that artists reach their full potential.

The Role of Music Managers

Music managers are multifaceted professionals who oversee various aspects of an artist's career. Here are some of the key responsibilities they handle:

Career Development

Managers are responsible for helping artists develop their careers. This includes setting long-term goals, planning career trajectories, and advising on artistic direction. They work closely with artists to create a unique brand and image that resonates with their target audience.

Contract Negotiation

One of the critical roles of a manager is to negotiate contracts on behalf of the artist. This includes record deals, publishing agreements, sponsorships, and performance contracts. Ensuring that artists receive fair compensation and favorable terms is paramount.

Marketing and Promotion

Managers are heavily involved in marketing and promoting the artist's music. They devise strategies to increase the artist's visibility and reach, utilizing social media, press releases, interviews, and collaborations with other artists or influencers. Effective promotion can make the difference between a forgotten track and a hit single.

Tour Management

When it comes to live performances, managers coordinate tours, book venues, and ensure that all logistical details are handled. They work to maximize the artist's exposure while managing travel arrangements, accommodations, and financial aspects to ensure profitability.

Financial Management

A music manager also handles financial aspects, such as budgeting, financial planning, and ensuring that all income streams (royalties, ticket sales, merchandise) are properly tracked and managed. They might also work with accountants to prepare financial statements and manage taxes.

Networking

To succeed in the music industry, networking is vital. Managers are often well-connected individuals who leverage their relationships with industry insiders, producers, venue owners, and other artists to create opportunities for their clients.

Selling Music Tracks Online

In today's digital age, selling music tracks online has become an essential aspect of an artist's revenue stream. Here are some effective ways to do so:

Utilizing Digital Distribution Platforms

To sell music tracks online, artists need to distribute their music through various digital platforms. This is where services like SoundOn come into play. Platforms like SoundOn help artists upload their music to popular streaming services such as Spotify, Apple Music, and Amazon Music, among others. This not only broadens the artist's reach but also simplifies the process of music distribution.

Creating a Strong Online Presence

An artist's online presence is crucial for selling music tracks. This includes having an official website, maintaining active social media profiles, and engaging with fans regularly. A well-designed website can serve as a hub for all information related to the artist, including music tracks, tour dates, and merchandise.

Leveraging Social Media

Social media platforms like TikTok have become powerful tools for music promotion. Artists can share teasers, behind-the-scenes content, and engage with their audience to build a loyal fan base. Viral trends and challenges on TikTok can catapult a music track to success.

Using E-commerce Platforms

Artists can also sell their music directly to fans using e-commerce platforms. Websites like Bandcamp allow artists to sell digital downloads, vinyl records, and merchandise, providing a direct income stream. Additionally, artists can offer exclusive content or bundles to incentivize purchases.

Monetizing Videos

Music videos are not just promotional tools; they can also be a source of revenue. Platforms like YouTube enable artists to monetize their videos through ads. Additionally, creating engaging video content can attract more subscribers and increase visibility.

Crowdfunding

Crowdfunding platforms like Kickstarter and Patreon offer artists an alternative way to fund their music projects. Fans can contribute financially in exchange for exclusive content, early access to music tracks, and other perks. This method not only generates revenue but also strengthens the artist-fan relationship.

Collaborating with Influencers

Influencers have a significant impact on music promotion. Partnering with influencers who align with the artist’s brand can introduce the music to new audiences. Whether it’s a dance challenge or a feature in a popular vlog, these collaborations can drive music sales and streaming numbers.

The Synergy Between Managers and Digital Sales

While the responsibilities of music managers and the mechanics of selling music tracks online may appear distinct, they are deeply interconnected. Here is how a manager can integrate both aspects successfully:

Strategic Release Planning

Managers can coordinate the timing of music releases with promotional campaigns to maximize impact. This includes scheduling releases around significant dates, events, or trends that can amplify the track's reach.

Data Analysis

With access to streaming data and sales analytics, managers can make informed decisions about marketing strategies, target demographics, and potential markets. This data-driven approach ensures resources are allocated effectively.

Building Relationships with DSPs

Managers often liaise with digital streaming platforms (DSPs) to pitch tracks for playlist inclusion. Getting featured on a DSP playlist can significantly boost a track’s visibility and streaming numbers.

Consistency in Branding

Ensuring that an artist's branding is consistent across all platforms aids in creating a recognizable and professional image. Managers work to align all promotional activities, social media posts, and tour visuals with the artist’s brand.

Fan Engagement Strategies

Managers collaborate with artists to develop fan engagement strategies. This might include interactive social media activities, meet-and-greet events, or exclusive content releases, all aimed at enhancing the fan experience and loyalty.

In conclusion, the role of a music manager is multifaceted and vital to the success of an artist's career. By balancing career development, financial management, and promotional strategies, managers ensure that artists can focus on their creative endeavors. At the same time, understanding and leveraging digital platforms to sell music tracks online is essential in today’s music industry. Platforms like SoundOn offer invaluable services to artists looking to distribute their music and reach new audiences. By combining the expertise of a manager with the power of digital distribution, artists can navigate the complexities of the music business and achieve lasting success.